The utility model relates to an output device of a holographic foil for an automatic hot stamping die cutting machine. An auxiliary guide rail and a positioning guide rail of the hologram foil output device for an automatic hot stamping die-cutting machine are installed on the platform of the machine and are arranged up and down. The pulley on one side of the support plate is placed on the positioning guide rail, and the other side of the support plate is provided with a convex dovetail slot. The mounting shaft is mounted on the long L-shaped panel of the bracket. The end of the mounting shaft is provided with a baffle plate and a hologram foil, and the other end is connected with a magnetic powder clutch mounted on the bracket. The L-shaped short panel has a dovetail groove and a convex dovetail on the support plate. The grooves are matched with each other, the upper part of the support plate is provided with a groove, the adjustment nut of the fine adjustment device is installed in the groove, and the fine adjustment device is mounted on the auxiliary guide rail. The foil bronzing material of the utility model runs smoothly, can be adjusted laterally, has accurate positioning, is simple in structure and reliable in work.