The graphic design of packaging and decoration can be divided into the following categories from the content:
Product image;
Logo image;
Consumer image
Metaphorical image
Font change image;
Application description image;
Auxiliary decorative image and so on.
First, the main points of graphic design
Pay attention to the accurate informational graphics as the language of design, and pay attention to clarifying the words. The main characteristics of the owner must be maintained in the process, and the details of the key parts must be taken care of. Otherwise, the difference is 100%. For example, apples, tomatoes, oranges, etc. are similar in size, but in reality they are very different. This means that they have to deal with their own different characteristics.
The characteristic of an image is often more vivid in comparison with its similar image in the spring. Therefore, grasping characteristics in comparison is an effective method.
Pay attention to the distinctive and unique visual experience The packaging and decoration in modern sales is actually a kind of small advertisement design. It is necessary not only to pay attention to the specific information of the content, but also to have a distinctive and unique visual image.
The so-called uniqueness is not simply or complicated. Simple may be unique or plain; complex may be novel or old. To be concise and changeable, complex and not cumbersome; simple and vivid, rich, complex and simple, perfect. To be new and unique, full of personality.
Pay attention to the limitations and adaptability of the relevant graphics to convey certain ideas, and pay attention to the different customs of different regions, countries, and nations. At the same time, we must also pay attention to the consumption targets of different genders and ages.
Second, the form of graphic design changes
Graphics can be divided into concrete, abstract and decorative graphics.
1, figurative graphics
Photographic images: Photographic images can truly express product images, have rich color hierarchies, and are widely used in packaging. In addition to realism, photographic graphics can also use a variety of special processes to create a variety of graphic effects.
Realistic drawing graphics: Photography cannot replace painting. The so-called writing of painting is not purely objective and realistic. Otherwise, it is not necessary to paint. Subjective choices must be made on the object to be expressed according to performance requirements, so that the image is more simple and perfect than the actual object.
Inductive Simplified Graphics: This refers to the generalization process based on realistic writing. Summarize features and simplify levels to make objects more concise and clear. In terms of expression methods, changes in points, lines, and surfaces can produce a variety of performance effects.
Exaggerating changes in graphics: This is a change process based on inductive simplification. That is not only summarized, but also emphasizing distortion, so that the performance object achieves a lively, humorous artistic effect.
2, abstract graphics
An abstract graphic refers to a graphic with no direct meaning and an indirect connection, formed by a point change, a line change, and a face change. Abstract graphics have a wide range of performance, and have a great potential for the performance of the packaging picture. Although abstract graphs have no direct meaning, they can also convey certain information. It is important to push this design. As mentioned earlier in the concept of joint ideas, abstract graphics can also guide the associative feelings of the viewer.
3, decorative graphics
The use of decorative graphics for packaging and decorating is also extensive, including the borrowing of traditional decorative patterns. Design should pay attention to not abusing decorative patterns, and should be used in conjunction with the content, characteristics, and grades of the contents.
In addition to conventional printing, graphics can also be applied to mold processing techniques. Of course, this depends on the cost of the packaging and the performance requirements of the contents.