An indisputable fact is that 2017 is definitely the most lucrative year in the real estate market over the years. Whether it is the strength or quantity of the property market regulation, it is absolutely historic.
According to incomplete statistics, since 2017, the relevant policies for the introduction of the property market across the country have been close to 180 times, and the intensity and breadth are far more than any previous year. Among these policies, a number of measures including purchase restriction, limit loan, price limit, sales restriction, and business restriction are included, of which the limited sale is the first large-scale implementation. More than 40 cities have implemented restrictions on sales.
Then, as an industry closely related to real estate, what impact does the property market restriction have on the home industry?
Little impact!
Or, not only will it have little impact, but it will promote the upgrading of the furniture industry.
One reality is that the higher the purchase rate of real estate, the higher the decoration and buying furniture market. Because, the decoration market does not look at the transaction volume of the house, and does not look at the amount of housing, but depends on the renovation rate and occupancy rate. The houses bought by the investors and the real estate speculators are almost all not renovated, and the real just-needed group will be renovated. The regulation of the property market has hit the speculators and satisfied more and more of the needs, so the market for decoration and furniture purchase will become more and more popular.
At the same time, with the close regulation of the property market, there are two extreme images for the furniture industry:
First, as for the impact of the property market regulation on the furniture market, the sales of some businesses have fallen sharply. Coupled with the rising rents of stores, many brands have been withdrawn.
Second, the property market regulation promotes the development of furniture brand enterprises. The main restrictions on the property market regulation are real estate speculators. By properly suppressing housing prices, rigid demand can be further released. Only buyers with rigid demand will arrange houses, and this part of the population will increase, and the furniture market will show an upward trend.
In fact, the impact of property market regulation on the furniture industry in the past few times is also not very large, and more related to the economic environment at the time. The industry believes that the current decline in the impact of property market regulation on the growth rate of the furniture industry has been limited, furniture companies still have development prospects.
This is mainly because, first, real estate consumption is expected to open a second home. Consumers will gradually prefer brand consumption when re-purchasing furniture. Environmental protection, cost-effectiveness and home environment are new driving factors. Second, the value-added function of real estate determines the rigid demand for housing, and this self-sustaining demand will inevitably lead to the need for decoration. Therefore, from the perspective of demand-determining market, the potential of the future furniture market is still very large.
In fact, in the long run, property market regulation is a good thing for the furniture industry. Furniture is a category in the economy. If the property market is unhealthy, the final impact is on the entire real economy. As a part of the real economy, the furniture industry is clearly not immune to it. The property market has been well regulated, and the economic development has been normal. Everyone has returned to rationality. They are no longer working hard in the bubble. Only when life has a head, the industry has hope and the society can be ordered.
This is an opportunity for all of us.
In the face of opportunities, we must also clearly understand that as a furniture person, we should not pay attention to property policies such as house purchase restrictions and loan restrictions.
In other words, if the real estate market is good, do you sell more furniture? When the real estate is not good, you can see that many brands are doing well. This is just a macro and micro issue. Brands should consider microscopic problems more. Consumers like specific products. As long as your products meet market demand, there is still a hard demand. This is first and foremost an attitude issue.
It is true that if the real estate market is good, it is relatively easy to operate. However, as a company, if you want to be competitive, you must have strong competitiveness in various market environments. Do the least when you lose the momentum and win the most when you gain the momentum.
For more information, please pay attention to the official website of Xianghe Furniture City http://
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