Digital technology reduces short-cut printing costs, and creative packaging is receiving much attention
Introduction: Today's gift printing market is gradually heating up, and personalized printed gifts come in a variety of forms and varieties. For the different grades of packaging and labeling of various gift box products in the market, the previous single printing method can not achieve the various expected effects of gift box packaging, and organically combines offset printing, flexo printing, gravure printing, screen printing and digital printing. In order to avoid the lack of a single printing method.
Recently, there have been media reports: Today's personalized printed gifts come in a variety of forms and varieties. In my personal life, I will record photos of beautiful scenery and family laughs into photo calendars for my family, print photos of my friends and friends on mugs and T-shirts, and print the life that I usually shoot for my parents. Into a book, a pillow, pen holder, lighter, keychain, tile jewelry printed on the printing technology... In business events, company celebrations, new product press conferences, important meetings, etc. The commemorative gifts printed with the company's name and logo are welcomed by the company. Some of these gifts are office supplies, and some are irregular flat items such as daily necessities and stationery. The variety is small, and the style and characteristics are unique.
So what is the status quo for the gift packaging market?
Personality calendar needs are optimistic
According to reports, the digital printing shop under the Tianjin Printing Technology Research Institute made a small number of personalized monkey year calendars at the end of 2015. Although it was only a new year gift for the unit, the response was unexpected. Huang Runjie, manager of the business department of Tianjin Printing Technology Research Institute, said in an interview: "The monkey year calendar is particularly popular after the issue, and the number is not enough. Later, it needs to be printed to meet everyone's needs." Therefore, he believes that this digital printing personality The market for the calendar is very broad.
Network digital printing has become fashionable. An industry insider once said that in the past printing gift market, customers need to choose printers for high-volume printing to be cost-effective. If they use offset printing, gravure printing, etc., they can only use flat paper. And plastic printing, can not print curved surface and uneven surface. Since many gifts are irregularly shaped items, materials are also included, such as metal, plastic, textiles, wood or glass, which require special printing equipment. Due to the high cost of plate making, printing companies often cannot provide such special gift printing services. And the opportunities for ordinary consumers to enjoy this service are few and far between.
Nowadays, with the rapid development of digital printing technology, thermal transfer and other technologies, the omission of the plate making process reduces the cost of short-run printing, and personalized gift printing is gradually entering the daily life of ordinary consumers. According to Liu Wei, manager of Tianjin Ao Cai Advertising Co., the paper printing products represented by personalized desk calendars and photo albums mostly use digital printing equipment, while the printing of special materials such as porcelain cups uses thermal transfer technology, and they all Can do a print, not limited by the amount of printing.
The potential of cultural gift printing can be excavated in addition to personalized gift printing, and cultural gift printing has also shown a certain momentum of development. Liu Wei said that with the continuous improvement of the cultural quality of ordinary people, cultural gifts will be more and more popular among people. In the field of cultural gift printing, there is a large market potential for high-simulation and calligraphy prints.
Market Opportunities Brought by Gift Packaging For the different grades of packaging and labeling of various gift box products in the market, the previous single printing method can not achieve the various expected effects of gift box packaging, and offset, flexo, gravure, screen printing and Processes such as digital printing are organically combined to avoid the deficiencies of a single printing method. The unit type flexographic printing production line can be interchanged with the gravure printing and screen printing units, and can be combined and printed, and can realize online post-press processing such as glazing, hot stamping and laminating. This has brought many extended industrial chains to the printing industry and solved more employment problems.
In the fierce market competition, gift box packaging has become a market that can be continuously tapped. The potential stocks in the gift box packaging market will also develop in a favorable direction, which is more and more competitive and challenging. The packaging market plays a leading role in understanding. People with market rules, as long as they are good at observing, familiar with the consumer market, and grasping the objective laws of the market economy, we can create good economic benefits in the packaging market.
Recently, there have been media reports: Today's personalized printed gifts come in a variety of forms and varieties. In my personal life, I will record photos of beautiful scenery and family laughs into photo calendars for my family, print photos of my friends and friends on mugs and T-shirts, and print the life that I usually shoot for my parents. Into a book, a pillow, pen holder, lighter, keychain, tile jewelry printed on the printing technology... In business events, company celebrations, new product press conferences, important meetings, etc. The commemorative gifts printed with the company's name and logo are welcomed by the company. Some of these gifts are office supplies, and some are irregular flat items such as daily necessities and stationery. The variety is small, and the style and characteristics are unique.
So what is the status quo for the gift packaging market?
Personality calendar needs are optimistic
According to reports, the digital printing shop under the Tianjin Printing Technology Research Institute made a small number of personalized monkey year calendars at the end of 2015. Although it was only a new year gift for the unit, the response was unexpected. Huang Runjie, manager of the business department of Tianjin Printing Technology Research Institute, said in an interview: "The monkey year calendar is particularly popular after the issue, and the number is not enough. Later, it needs to be printed to meet everyone's needs." Therefore, he believes that this digital printing personality The market for the calendar is very broad.
Network digital printing has become fashionable. An industry insider once said that in the past printing gift market, customers need to choose printers for high-volume printing to be cost-effective. If they use offset printing, gravure printing, etc., they can only use flat paper. And plastic printing, can not print curved surface and uneven surface. Since many gifts are irregularly shaped items, materials are also included, such as metal, plastic, textiles, wood or glass, which require special printing equipment. Due to the high cost of plate making, printing companies often cannot provide such special gift printing services. And the opportunities for ordinary consumers to enjoy this service are few and far between.
Nowadays, with the rapid development of digital printing technology, thermal transfer and other technologies, the omission of the plate making process reduces the cost of short-run printing, and personalized gift printing is gradually entering the daily life of ordinary consumers. According to Liu Wei, manager of Tianjin Ao Cai Advertising Co., the paper printing products represented by personalized desk calendars and photo albums mostly use digital printing equipment, while the printing of special materials such as porcelain cups uses thermal transfer technology, and they all Can do a print, not limited by the amount of printing.
The potential of cultural gift printing can be excavated in addition to personalized gift printing, and cultural gift printing has also shown a certain momentum of development. Liu Wei said that with the continuous improvement of the cultural quality of ordinary people, cultural gifts will be more and more popular among people. In the field of cultural gift printing, there is a large market potential for high-simulation and calligraphy prints.
Market Opportunities Brought by Gift Packaging For the different grades of packaging and labeling of various gift box products in the market, the previous single printing method can not achieve the various expected effects of gift box packaging, and offset, flexo, gravure, screen printing and Processes such as digital printing are organically combined to avoid the deficiencies of a single printing method. The unit type flexographic printing production line can be interchanged with the gravure printing and screen printing units, and can be combined and printed, and can realize online post-press processing such as glazing, hot stamping and laminating. This has brought many extended industrial chains to the printing industry and solved more employment problems.
In the fierce market competition, gift box packaging has become a market that can be continuously tapped. The potential stocks in the gift box packaging market will also develop in a favorable direction, which is more and more competitive and challenging. The packaging market plays a leading role in understanding. People with market rules, as long as they are good at observing, familiar with the consumer market, and grasping the objective laws of the market economy, we can create good economic benefits in the packaging market.
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