As early as 2002, the China Pen Association has already carried out the "Development of the regional economy with the characteristics of China's pen industry" in order to speed up the development of China's pen industry and accelerate the development of pen-making power in accordance with the development of China's pen industry. China's Pen Capital, China Pen City, China Pen Town, Huaxia Pen Capital, China Pen Production Base, China Stationery Capital, China Pen Industry and Trade Base, China Pen Industry Base (China Pen Center) The eight major pens feature regional economy. Over the past few years, these characteristic areas have gradually formed a pen-making industry belt and pen-making economic circle, which has effectively promoted the development of the entire pen-making industry and made China's pen-making industry stride into the world.
China's pen city – Wenzhou
The pen industry in Wenzhou started in the early 1980s and was mainly concentrated in the Shangzhuang and Yutian villages in the Wenzhou Development Zone and the Puzhou Suburb of Longwan District. The pen products include watercolor pens, activity pencils, ballpoint pens, and tap water. The pen series and other four series have more than one hundred varieties. After more than 20 years of development, Wenzhou has developed from the original family workshop production to the current corporate and group large-scale production and operation pattern, and has become the production base and sales distribution center of pen products nationwide. Wenzhou pen industry has a large production scale, strong cooperation and support, rapid technological innovation, brand group ring, wide marketing radiation, and has attracted the attention of many domestic and foreign counterparts.
Beifa – China Pen City
Ningbo Beifa Group Co., Ltd. is a company integrating research and development, production and sales of stationery and international business services. Beifa Group's scale, output value, export volume and global market share have been ranked first in China for more than ten years. It is currently the largest pen production and export base in China, and many products have been awarded the title of “China Famous Brandâ€. The China Pen Association has awarded the title of "China Pen King" and "China Pen Brand".
In June 2000, Beifa Group invested heavily to build the world's largest single pen factory, providing a good hardware and material foundation for the development of the company. Beifa Group pays attention to the quality and innovation of products, and takes high-tech products as the mainstream of production and sales. At the same time, the company has a reliable external system and a global marketing network to ensure the stability of production and sales.
The hometown of Chinese pen-making town
Since the late 1970s, Shishui Town, Tonglu County, Zhejiang Province has been producing “bamboo rod†ballpoint pens, and then slowly turned to the production of plastic ballpoint pens and refills. Today, it is one of the domestic ballpoint pen production bases and sales centers. The water-based pen enterprise industrialization cooperation supporting system is relatively sound. After years of development, it has formed supporting systems for pen manufacturing, pen parts, pen surface treatment, pen mold processing and packaging, professional transportation, equipment, raw material supply, and pen-making professional market. In the hundreds of enterprises, the division of labor is fine and the degree of cooperation is high, which has truly formed a regional economy with a block shape in Zhejiang. The water-based town pen-making enterprises provided a large number of jobs for the idle labor force in the town and surrounding areas, which led to the overall development of the economy, society and various undertakings.
Huaxia Pendu – Wengang Town
Wengang Town of Jiangxi Province is the ancient town of culture and the hometown of the famous poet of the Northern Song Dynasty. It is well-known both at home and abroad for its long history of producing brush. The history of the production of writing brushes in this small town can be traced back to the Jin Dynasty. In the early Tang Dynasty, there was a pen market, and the production of brush writing in the Qing Dynasty entered its peak. At that time, there were four people in the country who produced the brush. Wengang Town accounted for two: Zhou Huchen Puzhuang and Zou Ziguangge Puzhuang. Wengang Town has always built the characteristics of the pen industry in accordance with the requirements of “taking planning as the leader, management as the means, industry as the core, and management as the foundationâ€.
In order to cope with the impact of the global crisis and get rid of the difficulties faced by the pen industry, Wengang Town vigorously promoted “brand engineering†this year, and strived to create a pen brand for Wengang culture, enhance the market competitiveness of products, and promote the pen industry to enter a benign development. track. The scale of production is small, the brand awareness is weak, and the market competitiveness is not strong. It is a "bottleneck" that restricts the development of the pen industry in Wengang. In response to this situation, Wengang Town started with intensive propaganda, often carried out trademark knowledge publicity activities, and used typical examples to guide production and management owners to gradually build a market awareness, quality awareness, and brand awareness.
China Pen Production Base – Lishui
Lishui's pen industry has enjoyed a high reputation in China since the 1970s. After years of hard work in the market, Lishui Pen Company has established a relatively sound marketing network system and professional cooperation and supporting system for raw materials, semi-finished products, finished product supply and parts and components manufacturing, and initially formed a metal pen, pencil and marker as the pillar. The block-shaped industrial pattern. Today, Lishui has become the country's largest production base for marker and fountain pens. Taking market-oriented, technological advancement as the driving force and attracting investment as a means, Lishui has created a good platform for the construction of pen production base. The “China Pen Production Base†industrial park they established has realized the optimal allocation of production factors such as raw materials, capital, technology, talents, and market, and guided the pen-making enterprises to embark on the path of “small but specialized, small and fineâ€. .
China Stationery Capital – Ningbo
Beifa's pen, Huamao's teaching stationery, effective pencil sharpener, and Kangda's art supplies... These Ningbo-made stationery are the best in China and the world market. They built Ningbo's “China Stationery Capitalâ€. basis. The stationery industry is one of the pillar industries of Ningbo's industrial development, the most prominent of which belongs to the pen industry. In the development of Ningbo pen industry, it has formed the characteristics of complete product categories, strong ability to develop international markets, strong design and development and technological innovation capabilities, and the initial effect of industrial chain agglomeration. It is transforming economic growth mode, product structure adjustment and taking a new industrialization road. It has a solid foundation.
China Pen Industry and Trade Base – Yiwu
The pen industry is one of Yiwu's leading industries, and it has more distinct characteristics than other pen-making areas. As a Chinese pen industry and trade base, the advantages of “work†and “trade†have become the core competitiveness of Yiwu pen industry. “Work†refers to the production of pen products. The production of Yiwu pen industry has formed a certain scale and cluster advantage. In 2004, the output value reached 2 billion yuan, not only the fixed raw and auxiliary materials supply channels, but also the parts manufacturing. , semi-finished products and finished product production - all available. “Trade†refers to the sale of products, and Yiwu pen products are exported to Europe, America, Japan, Southeast Asia and Middle East countries. Yiwu has also set up the largest professional pen trade market in China. This market is called the “barometer†of the Chinese pen industry.
China Pen Industrial Base, China Pen Center – Fengxian
Shanghai is an old industrial base for pen industry in China. The pen-making enterprises in Fengxian District are relatively concentrated. The region mainly includes three major categories of writing instruments, pen stationery and pen parts processing. At present, a complete pen industry industrial chain has been formed. The production and sales of products and the exchange of foreign exchange through exports have achieved substantial growth. Heroes, eternal life and other old Shanghai pen companies have accompanied China's generations, and now they have modern enterprises such as Chenguang and Wenzheng. These companies continue to make structural adjustments, deepen brand strategy and guide the development of the pen industry.
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