Digital printing has three typical features: short version, on-demand and variable. With the rapid development of the digital printing industry, variable data printing (VDP) is becoming more and more widely used. Variable data printing is to print different contents in each print or publication. , including text, bar code, graphics, pictures, etc., in order to achieve the purpose of providing targeted prints for different users, and because of its unique pertinence, personalized prints have more commercial value.
At present, the business application of variable data printing in the market is very extensive, mainly including the following aspects.
Card production
Card production includes various documents and card business production, such as student ID, business card, scratch card, lottery ticket, ticket, exhibitor ID, social security card, water and electricity fee notice, etc. Variable data printing meets different card printing Requirements for different names, barcodes, various strings, company names, addresses, etc.
2. Label printing
Label printing is widely used and has been handled in the past by traditional methods. However, with the increasingly fierce competition and the increasing homogenization of products, there are more and more types of goods, and the number of products is becoming less and less, such as a certain kind of clothing, enterprises will not be mass-produced, but will change colors, After the style, multi-model, multi-batch production, which requires the flexibility, small batch size, variable content requirements in the production of labels, variable data printing in digital printing, just to meet this point.
Among them, food labels, drug labels, clothing labels, etc., which are often applied to them, generally print variable barcodes and identification numbers for product identification, anti-counterfeiting and logistics detection.
3. Personalized promotional materials printing
A major feature of variable data printing is the ability to present different output content on different prints. Internationally, this advantage is often used to provide targeted advertising and promotion campaigns based on the consumption data of back-end consumers on different promotional materials, and achieve one-to-one marketing effects through personalized prints.
Among them, the manufacturing product manuals that are often applied, various real estate-oriented promotional flyers, etc., generally print the name of the consumer on the printed product page to attract customers to read and achieve the purpose of promoting sales.
4. Direct mail business letter printing
Direct mail business letter mainly refers to various billing business, including various commercial bills, statements, bank statements, insurance policies, utilities bills such as water, electricity and coal, tax bills and personal tax payment certificates, fund securities reports, social maintenance old documents, mortgages Pay the voucher, etc. At the same time, through the support of the front-end business function production software, we can even conduct deep analysis and mining of data according to the items consumed by users, classify and manage the consumption data, and select personalized promotional content for printing to better meet the needs of users. Increase the value of business letters. For a customer who travels frequently, provide advertising information on air tickets and hotel offers.
5. Other
Variable data printing is widely used. The above mentioned mainstream applications already exist in the market. It also includes technical applications such as anti-counterfeiting printing, such as variable data applications based on digital watermarking technology, and applications of variable micro-word technology. .
Variable data printing has already penetrated into all aspects of our work and life and has been widely used.
The above content is selected from Keyin Media. Digital Printing, No. 8, 2010, more journal content, please pay attention to the journal channel
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