With the development of the times, we are in a highly informational era, and everything is based on the transmission of data. Third-party payment is the product of this trend, but because it is in a period of development, many rules and regulations are updated with the change of the times, regardless of whether the new rules are good or clear, based on such an era. Produced by the status quo. For the new rules of the credit card fee introduced by UnionPay, the merchant industry classification pricing will be abolished, and the differential billing of debit cards and credit cards will be realized, and the market price of the acquiring side will be implemented. It is a good bias for the entire market and merchants:
1. From the perspective of merchants, the new regulations have lowered the overall rate level and achieved the burden reduction of enterprises.
The previous old texts were in the four categories of food and entertainment, general, people's livelihood and public welfare. The commission rates ranged from 1.25% to 0%. The huge handling fee is reversed from the current rapidly declining business environment, and the payment of card processing fees has continued to increase, which has become the fourth largest expense for merchants following rent, labor costs and utilities. Compared with the previous rules, the new regulations unify the POS card processing fee rate, cancel the merchant industry classification pricing, realize the differential billing of debit cards and credit cards, and implement the market price of the acquiring side.
2. From the perspective of the acquiring institution, the industry's income will be reduced in the short term, and the competitiveness of high-quality enterprises will be improved in the long run.
The downside of future acquiring services is a major trend. According to the current regulations, the service fee charged by the acquiring institution will fluctuate by 10% on the basis of the government's guidance price. After the implementation of the new regulations, the instalment service fee will cancel the government's price limit and adjust the market. With the cancellation of the classification of the fee industry in the new regulations, the disappearance of the arbitrage space of the operating institutions is expected to reduce the violations such as “setsâ€, “forgery of merchant information†and “cutting machinesâ€.
The new regulations are formulated by the state according to the current social conditions. All are aimed at improving the stability of the industry in the market, constantly innovating service methods, improving service quality, increasing customer stickiness through differentiated products, and promoting the benign nature of the industry. cycle. The market has stabilized security. In more consumers, the word-of-mouth has become better, the social credibility has increased, people are willing to swipe their cards, and merchants are buying, POS, and POS machines to cater to consumers’ behaviors because of market uniformity, security, and transparency. Machine manufacturers have a better market prospect, and the industry has become more competitive, promoting the upgrading of POS products.
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