360 media shares in coco Wei

2024-07-09 12:06:31

Boosting the fashion brand Tengfei 360 media across new heights

--360 Media shares Mr. Peng Weijun "Wei Wei COCO" Interview with chairman

He habitually placed a cigar. " 360 Media is to be a world-class media company and service brand." When he spoke, his eyes and tone were very firm and his words were very heroic.

If the average person pulls out such a sentence, he may be jokes as an idiotic dream, but he is Peng Weijun, who is the chairman of 360 Media, the leader of China's daily chemical industry media. He said it.

Only by doing something earth-shattering can we achieve an earth-shattering career. There is no doubt that 360 Media has taken another step towards the goal of becoming a world-class media company and service brand: In October 2011, 360 Media Group, the largest media service provider in China's daily chemical industry, successfully cross-border shares in mass fashion. The media "Wei COCO Wei".

â€œThis means that 360 Media successfully jumped from one step to a higher ladder, jumping from a relatively niche industry media field to a broad mass media field, also means that we will be able to make bigger for market partners. The contribution can also make greater efforts to revitalize the national fashion brand." Peng Weijun said.

Cut into the mass fashion media 360 media across new heights

COCO Wei is a mass fashion media founded in 1999. It has a good influence in the fashion magazine media industry. According to a report from a third-party data research company, COCO Wei ranks sixth in fashion media in all Chinese markets. At present, the monthly circulation is 680,000 copies, of which the circulation in South China is the first in fashion media.

360 Media was established in 2002, and its main products are "China Washing Cosmetics Weekly", "360 BEAUTIFUL" DM, "International Cosmetics Manufacturing", B2B website 360XH.COM, B2C website 360CLG.COM and China Merchants Express through six major products.

â€œAfter entering the company, we will use the distribution advantages in the industry, select excellent agents and CS terminal stores for distribution, increase the number of channels issued in the daily chemical industry by 50,000, launch a full-scale distribution offensive, and establish its The leading position of fashion magazines, this model is that other fashion magazines can't be copied in a short period of time. At the same time, the IPAD and smartphone version will be launched soon," Peng Weijun said.

Peng Weijun graduated from Northern Jiaotong University in his early years. After graduating, he worked in China's largest advertising company and was the only advertising company in China. He was the advertising agency of Guangdong Province for 9 years. He used to be the general manager of Dawang Media of Guangdong Advertising Company. As one of the 100 most influential advertisers in China, he has built China's best industry media, China Washing Cosmetics Weekly, in 6 years, launching China Merchants Express, and innovating the industry's investment model. .

Peng Weijun is a media industry entrepreneur with a great macro strategic vision and capable of doing business on a down-to-earth basis. He has succeeded in starting a business from scratch, leading the leading media to establish a leading position in China's daily chemical industry, and then successfully leading the 360 â€‹â€‹media. Wei COCO Wei, which fully proves the correctness of Peng Weijun's every strategic decision.

"In the field of cross-border fashion media, 360 media has insight into the current global economic situation and the status quo of the domestic economy, and made decisive decisions after careful consideration." Peng Weijun said with pride.

Peng Weijun's vision of Superman has always given him a unique perspective on the development of the global economic situation. His judgment on the accuracy of the global macroeconomic situation is amazing. Before the global financial turmoil in 2008, he expected that the economic situation would be severe in the past. Sure enough, when the Lehman Brothers collapsed and the global economy was frustrated, Chinaâ€™s manufacturing-oriented economy dominated the economy.

Peng Weijun expects that the global economic situation may be more severe in 2012, but there are also opportunities in the crisis. These crises will further promote excellent national brands based on the Chinese market, and international big-name fashion brands will certainly pay more attention to this emerging market in China. Chinese national brands will face greater competitive pressures. Both local industrial enterprises and media companies face the dual competition of international brands and capital. However, in the face of challenges, 360 media first thought of how to co-exist with the enterprise, so increase investment and invest in "Wei COCO Wei". To help companies improve their brands and services.

"Although the market is challenging and difficult, China is still the main engine of the BRIC countries, and it is still the main engine that drives the global economic development. Therefore, 360 Media dares to invest boldly and cross the new high point and enter the mass fashion media field." Peng Weijun said.

Boost the brand to take off to create the first brand of fashion media

Peng Weijun believes that 360 media's shareholding in "Wei COCO Wei" has multiple meanings. "First of all, in terms of 360 Media itself, this will enable us to successfully move from the industry service media to the mass fashion media to enter a larger market segment, and the company itself will achieve a leap-forward development."

"Secondly, from the perspective of revitalizing the national fashion brand, the domestic popular fashion magazine has been taking the classic fashion route for a long time. The international first-line brand has become the solo dancer of its layout, while the domestic first-line brand and the international fashion brand are in the fashion. In the media, it has always served as a foiling role and cannot be a real protagonist. With its excellent planning skills, the 360 â€‹â€‹media will boldly cross the world of fashion magazines and fundamentally reverse this situation, making the national fashion brand truly top-notch. The protagonist of fashion magazines has helped to create more internationally renowned Chinese national brands."

â€œThirdly, from the perspective of revitalizing the national fashion culture industry, most of the domestic fashion media are currently holding foreign investment holdings, and local fashion media has little place to stand. Therefore, the focus is on building a world-class media company and service in the future. For the 360 â€‹â€‹media of the brand, we have the responsibility to revitalize the national fashion culture industry and build the first brand of national fashion media belonging to the Chinese nation. This is also in line with the new requirements of the partyâ€™s Sixth Plenary Session of the 17th Central Committee for the cultural development. The policy is to promote the cultural industry to become a pillar industry of the national economy, but also to strengthen the financial industry to support the cultural industry, promote the docking of the cultural industry and the financial industry, and promote the great development and prosperity of socialist culture."

Peng Weijun is full of confidence in the future of 360 Media. He said that in a relatively short period of time, 360 Media should successfully realize the smooth connection between the cultural industry and the financial industry, let the company become a listed company, and rationally use financial capital to become a bigger and stronger nation. Culture Industry.

In terms of company management, Peng Weijun has always adhered to the business tenet of â€œPeople-oriented, honesty and trustworthiness; innovative thinking, achieving three winsâ€. In the past 9 years, 360 Media has been helping many partners to achieve success. â€œEnterprises that cannot provide value to partners are worthless and cannot be developed.â€ This is the core concept of Peng Weijunâ€™s business. He often hangs this sentence to remind himself and alert employees.

360 Media has made a leap-forward development in China's daily chemical industry from scratch, which fully proves that 360 Media's contribution to China's daily chemical industry is also enormous, and successfully crosses the border to the mass fashion media, Peng Weijun said. 360 Media will definitely make greater contributions to Chinese fashion brands.

Peng Weijun is far-sighted. He believes that the industrial structure of China's economy is undergoing a major strategic transformation. To successfully achieve this transformation, cultural industries and national brands must prosper, so it is the mission of 360 media to help further create popular fashion national brands.

â€œOnly by helping our partners develop, we can develop ourselves. In fact, many national brands have built a reputation in the channel through the media platform of 360 Media, and they have achieved success. But looking at the whole situation, national brands must beat the international market in China. The big name still has a long way to go, especially in the field of cosmetics. 360 media is to make unremitting efforts to realize the revival of the great national cultural industry and the revitalization of national fashion brands." Peng Weijun said with pride.