2017 Children's Naughty Castle Development Trend
I. Analysis of the Status Quo of Children's Naughty Fort Market
With the opening of the second-child policy, the development of the children's play industry is becoming more and more rapid. How do we have a place in the fierce market competition? With the continuous improvement of living standards, the people also pay more attention to the healthy development of the next generation. Therefore, the development of children-related industries in recent years has been very popular. So how warm is the market reaction?
Now it has become a mature amusement project. It has been recognized by more and more parents and children, and it has also become a trustworthy business project for operators. It has been blooming everywhere in various shopping malls, supermarkets, and plazas. Since it is widely sought after, there are certainly many people who want to join this industry. Then we will analyze several points for you:
1. The market has broad prospects. In the early education of children, most parents chose to go with the flow, reflecting that parents’ educational concepts are constantly being updated. Parents realize that children can only grow freely in the natural environment. It shows that the family education environment gradually becomes looser, and the educational expectations of parents tend to be rational. In the face of the social value orientation of this environment, parents are more willing and willing to give their children a more natural and closer paradise to nurture their children, thus further nurturing children's character naturally. Therefore, the future market prospects for children's amusement parks are widely viewed.
2. Parents’ educational expectations tend to be rational. According to a questionnaire survey conducted by an authoritative organization, 95.2% of parents think that childcare is as important as education, and 83.6% of parents think that children’s important form of learning in preschool is a game, which shows the combination of teaching and learning. The concept of taking young children as the main body has been generally recognized and accepted by parents. This is undoubtedly a major advancement in preschool education. Because of this, the future audience of children's amusement parks will also become wider and wider, and the development prospects can be described as bright.
3. New-style children's amusement parks have more business opportunities. Children's theme parks are an advantageous source of your wealth: each project is designed in full accordance with the current advanced educational philosophy. At the same time, it is also more scientific in terms of faculty and management, compared to traditional children. The park is more innovative, closer, and more natural, making it easier to cultivate children's nature.
Now that the country is developing rapidly, the cities are getting bigger and bigger, more and more high-rise buildings are playing, and there are fewer and fewer playmates. Parents worry about their children's safety, and they don’t dare to let them go out. Although there are many toys, the children’s hearts are still lonely; today’s Children are faced with the competition of the starting line from an early age, and intelligence development, physical growth, mental cultivation, and personality shaping cannot be lacking. We must both play and learn, so the development trend of children's naughty castles will only get better and better!
Second, children's naughty castle market prospects and development trends
Development will inevitably bring about change. The progress of the initial meeting, the improvement of the people's living standards, and the quality of the overflight make people's pursuit of quality of life continue to increase. With the gradual development of motherhood for fathers and mothers in the 80s and 90s, they have a completely new perspective on children’s education. The cruel social pressures have caused children to face various kinds of competition since childhood. The healthy growth of children has become Parents are the most concerned and concerned topics.
According to authoritative data, children's consumption industry has been regarded by many investors as the industry with the most potential and investment value in recent years. In 2012, the total scale of children's consumption market in China at the age of 12 years was nearly trillion yuan, and the children's consumption market in the next few years will be Maintaining a rapid growth of 15%, the children's consumer market may reach 2 trillion yuan or even more in 2015.
Play is a child's nature, children's playground is born with bigger and stronger space. According to social surveys, the per capita annual recreational spending of the 100 million children and adolescents under 14 years of age in China is only 200 to 300 yuan, which is far below the average annual per capita annual recreational spending of 130 children in Asia and the per capita annual average annual amusement consumption of children in the world. $340 level. If China's amusement consumption can reach the average level in Asia, the market size is expected to be nearly 20 billion yuan. Looking at the overall market, it is a major economic development trend that cannot be ignored.
However, despite the broad market prospects of children's playgrounds, China's children's consumption industry is still a long way to maturity. It still needs brand building, product quality, and industry supervision. Children's products are different from other products, and the trust crisis caused by lack of integrity is even more difficult to restore, because no one will try to take the safety and health of children. This requires us not only to pay more attention to the qualitative aspect on the basis of the amount of demand, but also to lose the child's heart in the waves of children's play. The conscience industry is the safe industry.
III. Analysis of Investment Guidance
First, the venue is the key to customer location. Generally a little better shopping malls and supermarkets will plan the children's store area, it is recommended that you choose the best location to stay nearby, so that your target customer base is relatively concentrated. The fact that popularity determines everything is also the key to helping you quickly return to your Wallet and long-term profitability. This is your trade-off. Find a point of profit and loss for your investment. Do it again. Naughty Fort Park site selection: supermarkets, shopping malls, pedestrian street, plaza, community, park (outdoor need to build color steel shed), of course, depending on local conditions.
2. You also need to consider this point. In the short term, you can expand the popularity of your products and consider continuing operations. It is not necessary to add parent-children and interactive elements to your park, so you will not Easy to copy. Parents will also feel that spending money on your child to make it worthwhile.
3. As for the cost recovery cycle, this is inextricably linked to your investment, site location, surrounding environment, opening hours, and business strategy of the post-site.
4, when looking for manufacturers, can not only look at the price, should consider the quality of products and after-sales service, to find the right for their own is the key.
As an era-oriented project, whether it is from the future market or its own efficient mode of operation, is the main direction for future development. If you are interested in children's amusement park friends, quickly move!
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