2017 Asia Bike: Enthusiastic and forward!
September 16,
The 7th Asian Bike Show has come to an end.
However, this is not the end.
It is the beginning of a new journey.
Everything rises and falls, but those who insist on it must always be.
The exhibition received a total of 5,909 professional visitors for three days (September 14-16) and 1,940 public posts on the last day of public holidays (Saturday). 201 exhibiting brands from all over the world displayed their latest products and technologies, among which international brands accounted for 52.2%, and 228 media reporters visited the event.
Li Yong, Director of Asian Bicycles Exhibition, said: “The Asian Bicycle Show is an authoritative information publishing platform for the domestic bicycle industry. Here we can not only see the trend of the industry in the future, but also can understand the status of the industry in a very limited time. Although the industry is currently facing some pressure, the outlook for the future is still relatively optimistic. Companies need to adapt to the adjustments and changes in the entire market and actively respond to it. We all grow together."
Li Wei, Director of Asian Bicycle Exhibition Project, at the exhibition site, launches the domestic "China Sports Bike Industry Report 2016"
Dirk Heidrich, Project Director of the European Bicycle Show, said: “This is my first time at the Asian Bicycle Show. Although the exhibition scale has been reduced due to the slowdown in the market, I feel that the show is still awesome. The establishment of the organization, booth construction, and experience of trial riding are all perfect, and the intimate cooperation between the European Bicycle Show and the Asian Bicycle Show provided a platform for the exchange of European and Asian bicycle markets. In the future, we will further strengthen both sides. Partnership."
As the top event of the domestic bicycle industry, the Asian Bike Show is the best time for major brands to announce new products at the first time. It is also the best platform for the brand to release its future market strategy. Every year, a large number of potential distributor customers and professional visitors gather here to seek the most efficient cooperation opportunities.
For brand recognition and the evaluation of the exhibition professional visitors, Upland / Lapierre-Sales Director Li Jinkun of Tianjin Jinlun Shunde Imp. & Exp. Co., Ltd. stated: "From the perspective of the vehicle brand, the two years through the Asian Bicycle Show have enabled our brand to obtain A considerable degree of recognition and dealer trust. The effectiveness of the exhibition was better than expected. From the point of view, the number and quality of professional visitors were better than what we expected, and even the dealers had some specific transactions."
Xidesheng (XDS)-Shenzhen Xi Desheng Bicycle Co., Ltd. Sales Vice President: "Sideward at the Asia Bike Show, a high degree of professional exhibition, more able to get the industry and riders agree, for It is very helpful to expand the position of mid-to-high-end brands in Xidesheng. We can meet many high-quality distributors at the exhibition and we can get in touch with sales and business planning in 2018."
As for the promotion of brand awareness in the exhibition, Jingyi Long, Deputy General Manager of BATTLE-Tianjin Fujida Bicycle Co., Ltd. stated: “Fujida, as the world’s largest OEM and ODM company, has the strength and confidence to use its own advantages, The independent brand BATTLE does a good job. With this opportunity, it is also hoped that more people in the industry can see our products and be recognized."
The Asian Bike Show Experience Day 2017 continues to be on the same site with the show during the same period. Major brands use the experience day activities to provide the latest models of mountain bikes and road bikes for the test ride. While the audience enjoys the test ride experience, the brand can also get the most Professional, most authentic rider feedback.
Cannondale - General Manager Xie Chen of Beijing Seminy Technology Co., Ltd.: “The Asian Bicycle Show is a very important way to promote our brand. We have an ideal end-user group here, and we will try to ride with the experience of the Asian Bicycle Show. Activities, we hope to open the brand's popularity in China."
Tang Lingfeng, Marketing Manager, Specialized-Speier Trading (Shanghai) Co., Ltd.: “The Asian Bicycle Show has different meanings for different brands. For Lightning, we value the experience functions brought by the show (Experience Day). It is hoped that the future experience day can be considered in the direction of the Carnival. In addition, the exhibition also provides the brand with an opportunity to exchange business cooperation with industry partners."
At the same time, the [3rd Asian Bike Show Industry Summit] was held at the site on the second day of the show (September 15th). The industry’s big coffee team had a wonderful discussion starting from the current hot topics such as “riding culture,†“sharing,†“sports town,†“race and tourism,†and “China Railway III.†The Asian Bicycle Show and Bicycle Academy also started on time. Major technicians of the major brands arrived with their own hottest vehicles and spare parts, and had a “zero distance†technical exchange with the audience.
From the scene of this year's show, it can be seen that there are two products that are attracting attention: children's cycling (child stroller products) and electric assist bicycles. A series of three-day children's cycling activities were launched at the exhibition this year. The response was very enthusiastic. It effectively stimulated the enthusiasm and sense of participation of parents and children, and the media commented highly. The other is an electric power-assisted bicycle. In addition to the exhibition, the “Electrical Assistance Zone†is dedicated to display this type of product. Many exhibitors also bring the latest electric power-assisted vehicles and are also receiving much attention.
“Electricity assistance for bicycles is more than just electric assist bicycle products. It represents a new type of travel mode. In the past two years, in the case of electric assist bicycles, its development in Europe has been rapid. In 2016, The rate of increase has reached 40%. China has a huge base of consumer groups, and the trend of electric assistance vehicles is already obvious. We have reason to believe that electric bicycles have great room for development in China.†—Extraenergy Service GmbH Co-founder Chen Dingwu
At the Asian Bike Show 2017, the first edition of the top two rounds was an eye-catching event! There is not only a top-notch custom-made version of the bike to be on display, but also the world's top motorcycle help outreach area that subverts your “two-wheeled conceptâ€.
AITA CYCLE - Zhao Xiangyu, general manager of Beijing Hehe Youyi Culture Development Co., Ltd.: "Products in the top two rounds of the zone are the world's best products in a certain area, such as carbon fiber, titanium alloy, steel frame and other fields. The Asian Bicycle Show is the most professional and top industry exhibition in the country. It must see the best products in the world."
In addition, elements such as Triathlon bicycle races and bicycle trips are also reflected in the exhibition site. The Asian Bike Show hopes to make the audience feel a more colorful industry through diverse presentations.
Yataka-Yang Qianyu, general manager of Kunshan Leada Sports Culture Co., Ltd.: “Yatta riders will explore the cross-border integration of tourism and cycling events, combine product experience and promote sports tourism. In the future, Yatta will not only open up more geographical areas. Sports tourism will also be cross-border cooperation with sports such as jogging, and everything will only be more diverse for products."
The results of the audience satisfaction survey at the Asia Bike Exhibition in 2017 was as high as 94.53%, with 93.06% of the visitors expressing their willingness to visit the next exhibition.
The launch date of the 2018 Asian Bicycle Show will be advanced to June 28-July 1 (concurrently with the 2018 Asia Outdoor Exhibition). The location is still at the Nanjing International Expo Center.
Reproduced from: Asian Bike Show
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