With the world's No. 1 automobile production and sales in China, the "cake" of China's navigation industry is also growing. It is reported that Beijing NavInfo Technology Co., Ltd. (hereinafter referred to as NavInfo), which was first approved by the CSRC in late January, has obtained the approval for the issuance on April 22, and recently conducted an inquiry roadshow in Shenzhen, Shanghai, and Beijing. Listed on the Shenzhen Stock Exchange and issued no more than 56 million ordinary shares. After successful listing, NavInfo will become the first domestic navigation electronic map and dynamic traffic information service provider.
Analysts pointed out that as China's largest navigation electronic map and dynamic traffic information service provider, NavInfo's new A shares will be listed soon, which will inject capital into the industrial development, which will help promote the product upgrade, process improvement, and research and development capabilities of the navigation electronic map industry As well as the expansion of the market scale of the entire industry, it will also accelerate the promotion of industry concentration, drive the overall development of the downstream navigation and positioning industry in software development, hardware manufacturing, and service platform development, and further promote the development of China's navigation industry.
At present, navigation electronic maps are widely used in car navigation, mobile and portable navigation, and electronic map service markets. In the car navigation market with huge development space, the quality of the navigation electronic map needs to meet the quality requirements of the international automobile industry. At present, only two map companies in China, NavInfo and Gaode, have entered the short list of car manufacturers. Frost & Sullivan's research results show that in 2009, China's car navigation map sales were 503,300, NavInfo occupied 69.29% of the market share, and Gaode accounted for 29.58%. NavInfo has exceeded the market share in this field for 7 consecutive years. 60%, continue to maintain the leading position in the industry with the outstanding achievement of "seven consecutive championships". It has become a market trend for navigation equipment to become the standard for automobiles. By 2007, the assembly rate of new navigation vehicles in Japan had reached 79%, while the assembly rate of new vehicles in China was only 4.68% in 2009 (based on passenger cars). There is room for growth huge.
In the widely used mobile phone navigation market, according to the research results of the world-famous consumer electronics industry research institute In-Stat, in 2009, China's navigation mobile phone shipments reached 8.02 million, and NavInfo occupied 71.71% of the market share. 3-year market share exceeds 50%; other shares are shared by Lingtu, Gaode and Kailide. In the future, more than 700 million mobile phone users in China will bring great imagination to the development of the navigation mobile phone market.
In addition, the rapidly rising dynamic traffic information service market has become the new focus of competition in the navigation map industry. In 2008, NavInfo took the lead in the commercialization of its application in the Chinese market, and it has been widely used in car navigation, mobile phones and portable navigation, and the Internet. , Mobile location services, etc., and first started to serve Telematics services led by car manufacturers in the Chinese market in 2009, with the help of technology and market advantages to further consolidate the company's leading position in the dynamic navigation map market.
When the road show is going on
According to the prospectus, since the establishment of NavInfo on December 3, 2002, it has been focusing on the development, production, sales and service of navigation electronic maps. It is the first domestic enterprise to obtain navigation electronic map production qualifications. The company provides professional high-quality navigation electronic map products and services for the world's top automobile manufacturers, automotive electronics manufacturers, mobile phone manufacturers, portable navigation equipment manufacturers, mobile communication service providers and Internet platforms. As the first company in China and the sixth in the world to fully master the development of high-end navigation electronic map technology, NavInfo has the world's advanced navigation electronic map production technology, built a high-end navigation electronic map database covering the country, and the country's largest The localized production of electronic navigation maps and the updating of the network system.
According to the prospective letter of pre-disclosure of NavInfo, the number of shares issued by the company does not exceed 56 million shares, and the total share capital after the issuance reached 402,209,599 shares. The number of issued shares is 13.99% of the total share capital after the issue. The required capital is about 585 million yuan, which will be used to invest in the development project of the second-generation navigation electronic map production platform; the high-reality, high-precision, and refined car navigation electronic map development project and the pedestrian navigation data product development project. The above projects have been developed. After that, it will greatly improve the company's technical level and production efficiency, enhance the company's core competitiveness, make the company occupy a favorable position in the upcoming industry competition, and further consolidate the company's leading position in the industry, greatly improve product competition Power and user satisfaction.
Matthew effect, the stronger the stronger
Unlike the scene of the Chinese and foreign brands in the vehicle market, NavInfo is definitely a giant in navigating the electronic map market. NavInfo, as China's leading navigation map and dynamic traffic information service provider, has always maintained its leading position in the industry. It is the third map manufacturer in the world and the first map manufacturer in China that has passed TS16949 (International Automotive Industry Quality Management System) certification. China's first map manufacturer to introduce pedestrian navigation map products, and the first map manufacturer in China to realize the commercial application of dynamic traffic information services.
The company has a very broad and high-quality customer base. The main customers in the car navigation market include mainstream car manufacturers such as Toyota, GM, Volkswagen, Mercedes-Benz, SAIC, Honda, Nissan, Hyundai, Porsche, Peugeot Citroen, Chery, Subaru and their vehicles. Navigation equipment suppliers. The main customers in the mobile phone and portable navigation markets are mobile communication terminal manufacturers such as Nokia, Motorola, Samsung, Yulong Coolpad, and portable navigation equipment manufacturers such as Garmin, Hezong Zhuang, Xinke, and Yuda Dentsu. In the field of electronic map services It mainly provides services for thousands of portals and professional websites such as Baidu, Sohu, Tencent, Ctrip, and Tubar, as well as telecommunications operators such as China Mobile and China Telecom.
Taking car navigation as an example, according to experts, due to the strict quality control of spare parts in the automotive industry, many domestic navigation map suppliers have stopped in the round of testing by car manufacturers, causing the market to continue to flow to a few like NavInfo. Such an enterprise with strong technical strength and product quality. The scale effect of the entire industry is obvious. The companies that entered earlier have entered the harvest period, and the profit level and cash flow situation have rapidly improved. However, the latter entrants are faced with the lack of subsequent strong financial support and customers with higher gold content. The difficult situation of survival makes the advantages of first-entry companies obvious, the market tends to be highly concentrated, and the stronger the stronger, the industry gradually evolves from free competition to natural monopoly.
At present, many mainstream manufacturers in the navigation electronic map industry have set off technical competitions and intellectual property rights protection, making the competition in the industry increasingly fierce. NavInfo's first listing will further expand its leading edge, or it will accelerate the reshuffle and upgrade of China's electronic navigation map industry.
"The vigorous development of China's automobile, mobile phone, and portable navigation equipment markets, and the rapid rise of the electronic map service market, have brought huge opportunities to the navigation electronic map market. The industry's concentration is constantly increasing, and NavInfo is an outstanding representative among them." Northeast Securities Li You stated that NavInfo, as the first company in the industry to land on the capital market, will establish a template for the same industry, not only to attract capital support for its own development and growth, but also to stimulate the development of other companies in the same industry. The listing of other companies serves as a model.
The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting. For more information, please click download to view all articles.
For more information, please refer to Guotaian Financial Education Group Guotaian Education Service Network Contact E-mail:
Napkin Holder,Iron Napkin Holder,Black Metal Napkin Holder,Utensil Napkin Holder
NINGBO NEWMORE IMP. & EXP. Co., LTD. , https://www.zjnewmore888.com